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Boosta Shot sponsored the Hugga Hookup during the World Criterium Championships at Interbike this year. Boosta Shot was very popular during the event and is a caffeine- and sugar-free, high-energy, herbal boost.
Ellsworth's booth was very popular and the Ride attracted attention.
Interbike is HARD. You walk all over this HUGE building schlepping a laptop, a SLR camera, etc, but you fail to do simple things like...eat/drink/sleep. It's Friday night after a great weeklong Vegas trip. Obviously my highlight was the Industry Cup, but there were plenty of goodies to talk about as well (isn't that really the point?). I've been good about posting stuff up to the HuggerIndustries Photostream, but not so much about the post detail, so here goes...
The Industry Cup was supposed to be a fun race for bragging rights...ehh, not so much. It was elbow to elbow racing from the gun with little room for error. At the lineup, a buzz passed through the racers as word spread about that guy in the red kit - Mario Cipollini. After we all peed our lycra in excitement, the race was off. The early laps were carnage all over. It wasn't so much about power or skill, but being lucky enough to avoid coming to grief. I was able to avoid most trouble except for one wreck that put me into the steel barrier, but I was able to lean into it with my shoulder and jumped back into the race. Other BikeHuggers MarkV and Mike Rogers didn't get such a good shake and had to fight bad wheels and dodging crashes. I saw that Mark got 9th for the Media contest, but Mike wasn't listed (damn transponder technology).
Once I made it safely through the first laps, I bridged a couple gaps back up to the leaders with one goal in mind - go find CIPO! I knew that everyone with a camera would be shooting him, so what better way to get some love for the Hugga than to get in the press. It worked.
From Velonews: (that's BikeHugger.com green on the right)
I had the opportunity to test out the new HED JET 60's. I learned that I was one of two people to get on these- thanks again to the HED clan. The change for this model is a wider rim, expanded to 23mm. This allows for an increase in stretch to the tire, thus increasing the amount of the tire surface to the ground.
I took the opportunity to take the wheels through the Las Vegas strip and up into the canyons. Climbing the wheels did great. Once you get them up to spped > 18 mph they start to roll good, but on the way down over 25 mph plus they ROCK. These wheel just roll. They did a great job soaking up the road chatter and vibration.
The second test was the Industry Crit or better know as test your bike skills. The wheels perfromed awesome. They accelerate out of the corners quickliy and the breaking surface is spot on. I got to experience this first hand as I skidded into the barriers as one of the many crashes occurred
Overall impression is a great solid wheel that could be used for crits to TT
Check the Hugger Photostream for now. LOTS of photos in the upload queue. I'll write something later. Quick highlights:
1. Civia Bikes announced - some cool stuff, but worth $2k?
2. Ritchey Breakaway Single Speed - pretty trick
3. Rock Racing's Lamborgheni - what for? Who knows, but it looked cool
4. Longtails all over!
5. Seven Cycles "cargo" bike
6. Snapping a shot of Anti-Doper Greg Lemond talking to Anti-doper extremist Matt Decaino
Demo Day 2 was about riding bikes (many fewer pictures). I did the Tour of Lake Mead which you can read about on Bikehugger.com.
Joe and I after I took the Redline Conquest Pro out for a tear around the dirt. I really like the SRAM Force stuff it's spec'd with. I was supposed to go out and ride the SRAM RED group, but I wasn't able to put that together. Joe and the guys hooked me up with a nice Redline fleece hat and all I had to do was bring them a couple cold beers - what a trade!
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